Toys aren’t optional, they contribute to a pet’s wellbeing

Oftentimes, toys are overlooked as being important to a pet’s life. The Playtime marketing campaign is meant to highlight how integral play is to help a pet’s wellbeing. The Playtime landing page (found here) is meant to focus on providing education in a bite-sized way that pairs with products to support the educational content when customers are redirected from paid media.

Design Considerations

For the colour palette, shades of yellow and blue were used as dogs and cats (who are the biggest pet categories at Pet Valu) as they see those colours the best. The page is split between dog and cat toys with anchor links that allow the customer to click to their preferred category. With customers being redirected from paid media, a place where short form content is accessed, it was important the landing page allowed for content to be easily accessed. A GIF was created in the header to help include some motion to create continuity from the paid media experience to the landing page. All the images and videos used are part of Pet Valu’s asset library, making the landing page a distinct and ownable asset from other pet retailers.

Design Process

The landing page design took 2 weeks with collaboration with the UX/UI designer who did the wires in 1 week and the developers who took the exported assets and developed it in another week. The time for the total project was about a month.